About

  • A Pioneer Shopping Center

    Amoreiras' inauguration, in September 1985, was an important milestone in the history of Lisbon and Portugal. The capital's largest commercial complex began to be built in 1982 and the inauguration ceremony was attended by more than 10,000 guests, including the presence of the President of the Republic, General Ramalho Eanes.

  • Obligatory passage

    In the second half of the 1980s, Amoreiras became a must-see for thousands of people. It was during this period that some of the most emblematic shops of the Center were opened, such as Vista Alegre, Charlot, Augustus, Restaurante “O Madeirense”, Cabeleireiro de homens “O Bento”, Pão de Açúcar, Sempre em Festa, Cenoura, Patanisca, Garden Burger, Yellow Cab, Fritz, Tafetá, Dom Algodón, Laranja Lima and Tintin.

  • The time of recognition

    Amoreiras is distinguished with the Valmor and Lisbon City Prize of Architecture for its uniqueness, innovation, Post-Modern architecture features and use of color. At this point, the towers are already one of the city's landmarks and the Shopping Center continues to grow and new stores are being introduced. Kookai, El dorado, Chevignon, Livraria Bulhosa, Sapataria Hera, Aviz are examples of the brands that are settling in Amoreiras during this period.

  • The arrival of the digital world

    In the last years of the twentieth century, great changes were made and Amoreiras did not miss the chance to innovate. The Center opened new horizons, with its entry into the online world with the creation of its website. Pioneer as always, it was the first commercial center of the country to join the sale through the internet. During this period, stores like Lúcia Piloto, Caroll, Furla, Buckles, Donaldson, Labrador and Leonor Henriques were opened.

  • Mature and sophisticated

    Even with the appearance of several competitors, Amoreiras never stood down from being in the front line in every aspect. The Center was honored with the Solar Marketing Award, which evaluates the originality and strategic efficiency of communication. The award-winning campaign targeted a cosmopolitan and sophisticated public and a fashion component. What also didn’t stop was the opening of new stores, with novelties and differentiated offers for its customers: Dielmar, Bershka, Timberland, Boutique dos Relógios, Lazuli joalheiros, Swatch, Mike Davis, United Colors of Benetton, Nice Day, Marlboro Classics, Decénio, Máximo Dutti, Mango and Hugo Boss are some of the brands that entered the Amoreiras during this period.

  • Once a pioneer, always a pioneer

    Always ahead, always in the vanguard. Amoreiras was the first shopping center to offer Via Verde in its car park. But it went even further, opening horizons and diversifying the entertainment on offer to its customers, with exhibitions, competitions, and other unique events. It was during this period that the Amoreiras Hollywood Oscars was created, the event that brings hundreds of people together every year to watch cinema’s biggest awards ceremony. And it was also at this time that venues such as Dunhil, Guess, Utërque, Aldo, Sebago and Bang & Olufsen arrived at Amoreiras.

  • The customer at the center of Amoreiras

    Customers have always been Amoreiras’ number one concern. Their well-being, but also their entertainment, are constant priorities. That's why Amoreiras has always organised iconic exhibitions and events to create a special relationship with each of its customers. This was the period when shops such as Zara, FNAC, Trussardi, Adolfo Dominguez and Area opened. It was also at this time that the center underwent a huge renovation in the restaurant area, with the introduction of a food court with a unique concept in Portugal, bringing together restaurants with food and delicacies from all over the world.

  • Opening to the new world

    Launch of the Amoreiras website in Mandarin during the Chinese New Year celebrations. Creation of a new restaurant concept with the opening of Smöoy, Aloma, Selfish, BALA, Barbatana, Pizaria do Bairro and Creperie das Amoreiras. The center also took a huge step forward in terms of its visibility in Lisbon with the opening of Amoreiras 360 Panoramic View, which turned Amoreiras into a must-see for tourists.

  • New times, new offers

    After the Covid-19 pandemic, Amoreiras fully opened in June 2020, adapting to the new times. The integration of physical and digital has accelerated, reinforcing the commitment to monitoring trends and sustainability.
    Spaces have opened such as Brownie, Claudie Pierlot, Falconeri, Hoss Intropia, HOFF, ISTO., Maje, Polo Ralph Lauren, Sandro, Scalpers and Wickett Jones, and in the restaurant area, Dez Prá Uma, Gleba, Maria Croissant, Mother Burger, Panda Cantina, Poke House, and The Cut.

    Amoreiras presented two new events, the Amoreiras Creative Hall which brought together works by Portuguese street artists and Toy Stories, an exhibition of sculptures created with discarded and recycled plastic objects by Robert Bradford.
  • 1980-1985
  • 1985-1990
  • 1990-1995
  • 1995-2000
  • 2000-2005
  • 2005-2010
  • 2010-2015
  • 2015-2018
  • 2018-2023

Opened in 1985, Amoreiras is one of the most iconic commercial spaces in Lisbon and Portugal. Because of its characteristics and irreverent design, the Shopping Center has become an obligatory stop for residents and tourists.

It has a total area of 45 thousand square meters and has more than 200 stores. At Amoreiras, you can find all sorts of merchandise, which goes from fashion, food, decoration, culture, leisure to health and beauty. It covers a population of three and a half million, with an average number of 12.5 million visitors per year.

In more than 30 years of operation, the Center has been a promoter of events and a pioneer, introducing its contents to the online medium. Distinguished with several prizes, they maintain their level of demand and have nationally and internationally-recognized brands at the disposal of their clients.